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A complete sales system for home-services businesses

Your phone rings while your hands are full. By the time you reach it, the customer has called the next contractor on the search results page.

That's not a one-off. Across a study of 1,200+ home-services contractors, independent shops lose $45,000 to $120,000 in annual revenue to missed calls alone.1

WebDevAuto is the complete sales system that picks up the phone, books the job, and follows up: engineered for HVAC, plumbing, electrical, and roofing businesses.

What missed calls actually cost a home-services business

The data on missed calls in the trades is unambiguous:

  • 27%2

    of HVAC inbound calls missed year-round

    climbs above 35% at peak season (heat waves, cold snaps, storm weeks)

  • 78%1

    of callers won't leave voicemail

    they hang up and dial the next number on their search results page

  • $45K to $120K1

    lost to missed calls per year

    across a study of 1,200+ independent contractors

  • 31%3

    of HVAC emergency calls come in after hours

    and those are the highest-value calls: replacements run $3,000 to $8,000

Every leak above is recoverable. The fix is software that picks up before the next contractor does.

What does the leak look like at your shop?

Plug in your average ticket, weekly call volume, and rough miss rate. The Missed-Call Cost Calculator returns a real dollar figure in 60 seconds.

Open the Calculator

Built for home-services pros

HVAC, plumbing, landscaping, and the trades that live on fast response. WebDevAuto runs the front office so you stay on the job.

An HVAC technician inspecting a home furnace
HVAC
A plumber repairing a kitchen sink
Plumbing
A landscaper maintaining a suburban yard
Landscaping

Ava answers every call. 24/7.

When a customer calls during business hours and your tech is on a job, Ava picks up on the first ring.
Ava isn't a recording or a phone menu. She runs a real conversation:
  • Asks what the caller needs ("It's not cooling? When did it start? How old is the unit?")
  • Flags emergencies, "no heat," "water leak," "no AC", and routes them to whoever is on call
  • Books the appointment directly into your calendar
  • Logs a call summary and customer details into your CRM
Ava works 24/7. After-hours, weekends, holidays: when 31% of HVAC emergency calls actually come in, and when most other shops are sending callers to voicemail.

A website that captures leads, not just looks pretty

Your website is the highest-volume salesperson in your business. Most contractor sites are slow, mobile-broken, and bury the phone number three scrolls down.
WebDevAuto sites are engineered to:
  • Load in under 2 seconds, Google's own research shows people leave sites that take longer to load
  • Capture every lead: phone, form, chat, all integrated and routed to the same CRM
  • Rank locally: technical SEO done right, so when someone searches "HVAC repair near me" you actually appear
  • Match the polish of bigger competitors. How your site looks IS how your business looks to a homeowner deciding who to call

The 30-second SMS rescue

Even with Ava on the front line, calls slip through: your tech is mid-job, the call drops, the caller hangs up before Ava picks up.
Within 30 seconds of any unanswered call, our system fires off a personalized SMS:
"Hey, sorry I missed you. I'm with a customer right now. What's going on? I can text you back in a few minutes or get you on the schedule."

Every lead, every channel, in one place

A unified inbox that pulls in calls, texts, emails, web form submissions, and Google Business profile messages. No more "did anyone respond to that?" between you and your office manager.
Each lead is automatically:
  • Tagged by source and service type
  • Prioritized (emergency > new install > maintenance > inquiry)
  • Routed to the right person on your team
  • Scheduled for follow-up if they don't book immediately
When a returning customer calls, their full job history surfaces: last service date, equipment installed, outstanding warranty, payment history.

Lead Finder, for shops past the "get me a website" stage

Available as a custom add-on for CRM customers. Lead Finder is our proprietary local-services prospecting engine, but it's not a turnkey product.
Every deployment includes:
  • A discovery call to map your ideal customer profile, service area, and seasonal patterns
  • A custom-tuned outbound campaign, what works for an HVAC shop in Phoenix doesn't work for a roofer in Buffalo
  • DNC compliance, state-by-state outbound rule handling, and per-message review (or auto-send for low-risk verticals)
  • Direct integration with your CRM so warm prospects flow into the same inbox as your inbound leads

The platform behind every booked job

The home-services system is built from these services, each a deeper look at how it captures and converts demand:

  • AI Receptionist (Ava)

    Deep dive

    Answers the after-hours and overflow calls your techs can't get to: qualifies the emergency and books the slot, 24/7.

  • Missed-Call Automation

    Deep dive

    Texts back the instant a call slips to voicemail, so the homeowner never moves on to the next contractor on the list.

  • Local SEO

    Deep dive

    Ranks you in the Google map pack for the near-me searches where ready-to-book home-services demand begins.

Tuned for the home-services trades

Our system is configured per trade: different intake scripts, different emergency keywords, different rebooking cadences:

  • emergency call routing ("no heat," "no AC"), seasonal tune-up rebooking, financing integration

  • Plumbing

    service-call dispatch, water-leak emergency handling, recurring service plans

  • Electrical

    service tickets, panel upgrade quoting, commercial scheduling

  • Roofing

    storm-response intake, insurance-claim coordination, project pipeline tracking

  • Garage doors

    same-day repair routing, recurring maintenance plans

  • Pest control

    recurring contract management, seasonal campaigns

We also serve cleaning, junk removal, chimney, fence, painting, and other home-services trades, these often need custom tuning beyond the templates above.

Why this isn't ServiceTitan or Housecall Pro

You've probably heard of those tools. They're operations software: invoicing, scheduling, dispatch, payroll. They're built around what happens after you have a customer.

WebDevAuto is built around getting customers in the first place, and converting the ones who reach out. We're the lead-capture and conversion layer those tools assume you've already solved.

Use us alongside Housecall Pro or Jobber if you already have ops tooling you like. Or use us instead of ServiceTitan if their enterprise pricing is overkill for your shop. We integrate with the field-operations tools you already use.

ServiceTitan / Housecall Pro / JobberWebDevAuto
What it doesManages your business operationsGets you customers and converts the ones who call
Best forMid-to-large shops with established lead flowSolo operators to mid-size shops who need more leads + better conversion
Where it fitsAfter the lead becomes a jobBefore the lead becomes a job

Too small for ServiceTitan? Too DIY for HighLevel? We're built for the middle.

Pricing built around where you are

Most home-services shops start with Website Design & Hosting ($150/mo) to get a real, fast site live. As call volume grows, add the CRM ($200/mo: Ava voice agent, AI lead qualification, missed-call automation, automated follow-up; AI billed by usage) and SEO & Google Business Profile ($300/mo) to capture and convert more of the demand you're already generating.

For multi-location operators, high-call-volume shops that need custom call flows, or shops ready to add Lead Finder for outbound prospecting, talk to us about a Custom App build.

Engagement

Monthly Services

Three à-la-carte monthly services: website, SEO, and CRM. No setup fees, no deposits, no contracts. Take one or stack all three.

Not sure where to start? Run a free diagnostic on your current site first.

Website Design & Hosting

A conversion-engineered website that loads fast, captures leads, and stays maintained, month to month.

Monthly$150 /mo
  • Custom conversion-engineered website
  • Loads under 2 seconds
  • Lead forms wired to your inbox
  • Hosting + monitoring + maintenance
  • No setup fee, month-to-month

Any business that needs a professional, high-performing web presence without a big upfront commitment.

Most Popular

SEO & Google Business Profile Optimization

Ongoing SEO and Google Business Profile management so you rank on search, Maps, and AI assistant answers.

Monthly$300 /mo
  • Ongoing on-page + technical SEO
  • Google Business Profile setup + optimization
  • Rank on Google search and Maps
  • Show up in AI assistant answers
  • Monthly rankings + traffic reporting

Local service businesses where organic search and Google Maps are the primary lead source.

AI CRM

Customer database, pipelines, unified inbox, invoicing, and automated follow-ups, with AI billed by what you use.

Monthly$200 /mo
  • Customer database + pipelines + analytics
  • Unified inbox (email + text)
  • Invoicing with built-in payments
  • Automated follow-ups + scheduling
  • AI features (billed by usage)
    • Ava answers your calls
    • AI texts & emails customers back
    • Content + ad generation

Businesses ready to systematize follow-up, automate ops, and add AI on their own terms. AI features are billed based on usage, you only pay for what you actually use.

Multi-location operator with 10+ trucks or franchise locations? We build dedicated systems with custom logic.

Two ways to start

Engineering Diagnostic

We'll review your current site, identify the conversion leaks, and email you a 30+ point report.

Missed-Call Cost Calculator

Plug in your average ticket, call volume, and miss rate. See in 60 seconds what you're leaving on the table every month.

Open the Calculator

Frequently asked questions

How does the AI receptionist handle a "no heat" or "no AC" emergency call after hours?
Ava answers on the first ring, 24/7. That includes the after-hours, weekend, and holiday windows when roughly a third of HVAC emergency calls actually come in. She recognizes emergency phrases like "no heat," "no AC," and "water leak," routes the call to whoever is on-call, and books the slot, so your highest-value jobs never hit voicemail and go to the next contractor.
Does WebDevAuto replace ServiceTitan, Housecall Pro, or Jobber?
No. Those are field-operations tools (scheduling, dispatch, invoicing, payroll) built around what happens after you have the job. WebDevAuto is the lead-capture and conversion layer that runs before the job exists: the website, the phone, the missed-call rescue, and the CRM inbox. Keep Housecall Pro or Jobber if you like them; we integrate alongside the ops tools you already use.
What does it cost to run the system for a home-services shop?
It's à la carte and monthly. Most shops start with Website Design & Hosting at $150/mo, then add the CRM at $200/mo (Ava, AI lead qualification, missed-call automation, and automated follow-up, with AI usage billed separately) and SEO & Google Business Profile at $300/mo as call volume grows. There's no large upfront build fee for the standard stack.
Which trades do you support, and is the setup the same for all of them?
HVAC, plumbing, electrical, roofing, garage doors, and pest control out of the box, plus cleaning, junk removal, chimney, fence, and painting with custom tuning. The setup is not identical. Each trade gets its own intake script, emergency keywords, and rebooking cadence, because an HVAC tune-up reminder looks nothing like a roofing storm-response intake.
A call still slipped through while my tech was on a job. What happens?
Within 30 seconds of any unanswered call, the system texts the caller a personalized message that opens a conversation and offers to get them on the schedule. Most homeowners won't leave a voicemail, but they will reply to a text, so the lead is recovered before they dial the next shop on the search page.
Do I have to switch to a new website to use the receptionist and CRM?
Most shops start with a new, fast site because slow or mobile-broken sites quietly lose leads, but the AI receptionist, missed-call automation, and CRM can run with your existing site. If you'd rather keep your current site, tell us during the diagnostic and we'll scope it that way.

Sources

  1. 1.CallbirdAI: Why contractors lose money on missed calls (1,200+ contractor study; 78% caller voicemail-avoidance behavior; $45-120K annual loss range) (https://www.callbirdai.com/blog-contractors-lose-money-missed-calls)
  2. 2.SalesCaptain: Missed call text-back for HVAC companies (27% miss rate; 31% after-hours emergency call data) (https://blog.salescaptain.com/missed-call-text-back-for-hvac-companies-2025/)
  3. 3.Housecall Pro: How to price HVAC services (HVAC service-call and replacement ticket benchmarks) (https://www.housecallpro.com/resources/how-to-price-hvac-services/)
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